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Media training

About the course

This course is tailor-made for BBSRC grant holders, and calls upon the skills of practising radio and print journalists to introduce scientists to the workings of the media.

Presenting your research through the media is an efficient way of reaching a large audience. This course provides an ideal opportunity for scientists to learn how to use the media machine in promoting their science.

There is a strong practical flavour, enabling participants to hone their writing skills and experience the thrills of a radio interview without the worries of a real broadcast.

Tutors include 2 of the most likely points of contact for a scientist:

• experienced BBC science reporters
• local radio journalists

Dates

New dates to be announced in the spring.

To be added to the the waiting list, send an e-mail with your contact details to the Media Office (see contact information below).

Who can attend?

Places are free to principal investigators and research project leaders funded by BBSRC at universities and institutes that receive a competitive strategic grant from BBSRC.

We welcome BBSRC-supported PhD students to this course.

If you work at an institute of BBSRC you must clear your registration with your institute training officer.

Programme for introduction course

9.15 Introduction
Course outline and introductions

9.35 Introducing the media
How the media works - differences from science; the demands on journalists; what makes a story 'newsworthy'

10.00 Writing for the media
How science becomes a news story; press releases; the daily news conference; the importance of knowing your audience

10.15 Writing practical
Write your own news story

11.00 Coffee

11.15 Introducing radio
How radio differs from print, what radio journalists need in an interview, practical hints and tips for radio (and TV) interviews

11.30 Radio session 1
Interviews with broadcast journalists

13.00 Lunch

13.45 Radio session 2
Interviews with broadcast journalists

15.15 Coffee

15.30 Article analysis
Analysis and feedback on your articles - hints and advice

16.30 When the phone rings
Practical hints and tips for when journalists call

17.00 Close

Programme outline is subject to change.

How to register

Complete the application form available in the downloads section. Places are limited.

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