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Bioscience for Life – new campaign launches to highlight role of bioscience in all our lives

9 December 2009

BBSRC, the main UK public funder of bioscience research, has today launched a new campaign to highlight the role and impact of bioscience research on everyone’s daily life. ‘Bioscience for Life’ demonstrates the pervasive impact of the UK’s world leading bioscience research on the world around us.

From putting enough safe and nutritious food on our dinner plates to protecting UK farms from exotic diseases, from helping to keep us active and healthy for longer in old age to delving into the soil beneath our feet, UK bioscience really does contribute hugely to how we live our lives. These examples and more feature in campaign posters, postcards and online resources, that are available to the public. The campaign can be viewed at: www.bbsrc.ac.uk/bioscienceforlife

Prof Douglas Kell, BBSRC Chief Executive, said: “Our society faces many challenges, now and in the coming decades. We must find a way to feed a rapidly growing global population. We must find alternatives to fossil fuels. We need research to help us all enjoy longer, healthier old ages. UK bioscience is working to tackle each of these and more. ‘Bioscience for Life’ demonstrates that bioscience does not always just produce one ‘killer’ application. Bioscience contributes to improving the quality of our lives in many ways - large, small, obvious and subtle.”

The ‘Bioscience for Life’ campaign concept currently consists of eight striking images – in poster, postcard and online formats – covering the breadth of BBSRC research. The examples feature biomedical research, soil science, plant and crop science and nutritional, diet and health research, representing bioscience at universities and BBSRC Institutes across the UK.

‘Bioscience for Life’ materials are available direct from BBSRC, and shortly from selected science centres and BBSRC school coordinators, institutes and centres. ‘Bioscience for Life’ imagery and concept information is available at: www.bbsrc.ac.uk/bioscienceforlife

ENDS

Images

Click on the thumbnails to view and download full-size images.

Bioscience for life campaign imagery is available for media use.

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Notes to editors

Bioscience for Life is a new campaign from the Biotechnology and Biological Sciences Research Council (BBSRC). BBSRC is the UK’s major funder of research across the biosciences. This research is helping to tackle some of today’s biggest challenges, including ensuring safe and secure food supplies, providing renewable energy and keeping us healthier as we live longer.

Bioscience for Life builds on the messages of the Government’s Science So What?

About BBSRC

The Biotechnology and Biological Sciences Research Council (BBSRC) is the UK funding agency for research in the life sciences. Sponsored by Government, BBSRC annually invests around £450M in a wide range of research that makes a significant contribution to the quality of life for UK citizens and supports a number of important industrial stakeholders including the agriculture, food, chemical, healthcare and pharmaceutical sectors. BBSRC carries out its mission by funding internationally competitive research, providing training in the biosciences, fostering opportunities for knowledge transfer and innovation and promoting interaction with the public and other stakeholders on issues of scientific interest in universities, centres and institutes.

The Babraham Institute, Institute for Animal Health, Institute of Food Research, John Innes Centre and Rothamsted Research are Institutes of BBSRC. The Institutes conduct long-term, mission-oriented research using specialist facilities. They have strong interactions with industry, Government departments and other end-users of their research.

Contact

Matt Goode, Head of External Relations

tel: 01793 413299
fax: 01793 413382

Tracey Jewitt, Media Officer

tel: 01793 414694
fax: 01793 413382