Access keys

Skip to content Accessibility Home News, events and publications Site map Search Privacy policy Help Contact us Terms of use

Media training

About the course

Presenting your research through the media is an effective and efficient way to communicate with large audiences. This course provides an ideal introduction to the media and how to use it to promote your science.

The course is tailor-made for scientists working on BBSRC science and follows a bespoke programme created by our media office.

The course is aimed at scientists with limited, or no experience of working with the media, although it can be valuable practice for researchers who have already dealt extensively with the media.

The course is delivered by practising print and radio journalists and has a strong practical flavour. The course provides the opportunity to practise managing the thrills and challenges of a live radio interview without worrying about it being broadcast and will also develop your skill at writing for a general audience.

Tutors include two of the most likely points of contact for a scientist:

  • Experienced BBC science reporters
  • Local radio journalists

"I went to the course in London and it was excellent. This is not only a great course but also a really valuable place to make contacts. There were BBC science journalists there who were really interested in our work."

Sobia Raza, Post-Doctoral Research Fellow, The Roslin Institute


There are currently no upcoming dates.

If you are interested in the course, please email your details to

Who can attend?

We provide media training courses free of charge to anyone supported by us, working on a BBSRC grant or based at a BBSRC-funded institute.

"I would recommend this course to all and think it’s great the BBSRC offer such training opportunities. Keep up the good work!"

Dr David Hughes, Lecturer in Anatomy, University of Glasgow

Example programme for introduction course

  • 8.50 Coffee
  • 9.00 Welcome
    Course outline and introductions
  • 9.20 Introducing the media
    How the media works – differences from science; the demands on journalists; what makes a story 'newsworthy'
  • 10.00 Defining your key messages
    Preparing for an interview, thinking about what you want to get across and how to do so
  • 10.30 Practical: Writing for the media
    Write your own news story
  • 11.00 Coffee
  • 11.15 Introducing radio
    How radio differs from print, what radio journalists need in an interview, practical hints and tips for radio (and TV) interviews
  • 11.30 Practical: Radio session 1
    Interviews with broadcast journalists
  • 13.00 Lunch
  • 13.45 Practical: Radio session 2
    Interviews with broadcast journalists
  • 15.15 Coffee
  • 15.30 Article analysis
    Analysis and feedback on your articles – hints and advice
  • 16.00 Social and digital media
    Why using social media, different ways to engage – hints and advice
  • 16.30 Working with the Press Office
    Practical hints and tips for working with your press office
  • 16.45 Close

Programme outline is subject to change.

How to register

Complete the application form and return to us. Places are limited.

Application downloads

Application form (DOC 104KB)

You may need to download additional plug-ins to open this file.